Blimps for Advertising

Have you ever been laying on the beach soaking up the sun when all of a sudden this huge rush of a motor is hovering above you? When you finally look up what you are seeing is something called a Blimp. A blimp is a the combination of two things it has the buoyancy of a hot air balloon and the technology of an airplane. This is a form of advertising that some companies use to grab the attention of a huge crowd. It is a pretty good idea because it is nearly impossible to ignore and most of the time people are extremely interested in seeing what banner is following the Blimp. The hope of most of these companies is that people will see the blimp advertisement and then it will trigger something in their minds to purchase whatever the blimp is trying to sell. I have a first hand experience with this.. at the beach over the summer the famous company Dunkin Donuts put out a blimp going over Jones Beach in Long Island, New York. The banner displayed the saying " cool off with a coolatta"! This instantly made me want an ice cold coffee. I would say that blimps for the majority have a positive impact on people and businesses.

Have you ever had fell victim to the positve affects of a blimp?

Response to Drew's Post

Today almost everywhere you turn there is a Starbucks on every corner. The green straw has become a trademark for people in America as well as for everyone all around the world. I believe that regardless of where the Starbucks is located there is always going to be some similarities. The smell of coffee brewing and the quiet spunky setting is something everyone can relate to and enjoy. If I were to travel to Rome and stop in a Starbucks I would imagine that I would find a similar setting and feeling to the coffee shops in America. The only thing that would be different is the product I believe because in order to sell something it has to be designed around the customers and people all around the world have very different ways of making their coffee.

Global Marketing

The concept of global marketing is about targeting markets throughout the world. In today's day in age it is imperative for businesses to expand globally in order to survive. A company that has become a trademark in America is Dunkin Donuts. We all know the saying "America Runs on Dunkin" , but it really should be " The Globe Runs on Dunkin". This is because not only is the company pleasing the taste buds of Americans, but they are satisfying the needs of majority of the nation. While reading chapter five I came across how Dunkin Donuts makes donuts flavored for what people like all around the globe. In Korea Dunkin Donuts puts out a curry flavored donut. Now to me that does not sound to appealing, but to many others it probably sounds delicious. It is such a smart business idea to go global because of all the added profits you could make from it, but you have to make sure it is done properly and that company owners are catering to the needs of all people and not just one specific group.

Do you think that expanding globally is always a positive business move, if not what are some of the disadvantages?

In Response to Drew's Post About Regulations

Personally as a consumer it I believe that regulations are a good thing. Without having regulations things would be complete and utter chaos. Almost all industries would be allowed to advertise and display false information. The Food and Drug Administration is a must in my eyes because what people put in their bodies is extremely important. Having false nutrition and ingredient information could be potentially dangerous. All regulations that our used today are needed because they protect the safety of the people.

Don't you think a world without regulations would be chaos?

Flash Mobs

A form of promotion and advertising that has really taken off recently because it is super catchy and fun is...Flash Mobs! This is when a group of people assemble suddenly in a public place and perform some funky dance to grab peoples attention. These gatherings have been done quite frequently, but recently they are being done to promote businesses. The reason why I believe this idea works is because it grabs the attention of many different people and is not a form of advertising that is seen everyday! Companies that have experiemented with this technique are T- Mobile, AT&T, and Budweiser. All these companies have nothing, but wonderful things to say about this technique because it is new and fresh!

Is a flash mob an effective form of advertising?

Response to Drew's post about social media

Today nearly everyone has a Facebook or a Twitter and sometimes even both! It is nearly impossible for most people to make it through an entire day without signing into Facebook to see the latest pictures or logging into Twitter to see the latest tweets by our favorite celebrities that we follow. Social media has blown up in recent years and is becoming beyond popular. You can reach a variety of different people all over the globe. As someone who has worked for a clothing store and the store has participated in putting coupons on certain sites to advertise new arrivals or promotions, it is safe to say that it worked extremely well because the amount of customers that came in with the coupons from Facebook was amazing. The only drawback that I see with social media is that it only reaches specific age groups and does leave out senior citizens.

Do you think social media is still worth it even though it does not reach everyone?

Superbowl Commercials

People all over the country sit down to watch the Superbowl because it is an American tradition, but besides watching the intense game and amazing halftime shows people gather around to watch the new commercials companies put out. This year companies such as Budweiser, Oreo, Taco Bell, Go Daddy and Doritos put out the most memorable ones. Although many of the commercials were not what people were expecting and in fact a little disappointing. People's Magazine put  out a review and were highly dissatisfied, especially with the Oreo commercial. The commercial took place in a library that is typically known as a rather quiet location and there are two nerds who start fighting over which part of the cookie is better the actually cookie part or the cream. The whole things breaks out into this huge ordeal where everyone in the library starts fighting and the police and fire department are called and pure chaos happened. In my opinion it does not make any sense why a cookie company would advertise all these bad things happening over their product. I think it puts their company in a negative light. One commercial though that was very well received was the Budweiser commercial about the brotherhood between a man and his horse that was taken to be a Clydesdale. This was a rather touching commercial and is definitely one that will stick out in my mind. The commercial featured a catchy song and told a beautiful story along the way.

What were your opinions about the Superbowl 2013 commercials? Did anyone else find them disappointing?