With summer right around the corner many advertisements that have been popping up everywhere are about amusement and theme parks. The other night while watching television there was at least three commercials that came up that discussed parks to visit this summer such as Universal Studios in Orlando Florida, Six Flags and Seaworld. Many companies realize that now is the time to put out advertisements about special promotions. Universal theme parks are now offering this new VIP pass that customers due have to pay a premium for, but the price does reflect all the lavish things a customer would receive. For example customers get free breakfast and lunch and unlimited snacks all day as well as cutting the lines for rides and who does not like that? Many parks are offering these great packages and even provide a tour guide! In my opinion this is a great way to get consumers excited and make them want to experience these fabulous parks.
Do you believe the company actually sees a positive return in revenues by doing this process?
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