Have you ever been laying on the beach soaking up the sun when all of a sudden this huge rush of a motor is hovering above you? When you finally look up what you are seeing is something called a Blimp. A blimp is a the combination of two things it has the buoyancy of a hot air balloon and the technology of an airplane. This is a form of advertising that some companies use to grab the attention of a huge crowd. It is a pretty good idea because it is nearly impossible to ignore and most of the time people are extremely interested in seeing what banner is following the Blimp. The hope of most of these companies is that people will see the blimp advertisement and then it will trigger something in their minds to purchase whatever the blimp is trying to sell. I have a first hand experience with this.. at the beach over the summer the famous company Dunkin Donuts put out a blimp going over Jones Beach in Long Island, New York. The banner displayed the saying " cool off with a coolatta"! This instantly made me want an ice cold coffee. I would say that blimps for the majority have a positive impact on people and businesses.
Have you ever had fell victim to the positve affects of a blimp?
