Response to Drew's Post

Today almost everywhere you turn there is a Starbucks on every corner. The green straw has become a trademark for people in America as well as for everyone all around the world. I believe that regardless of where the Starbucks is located there is always going to be some similarities. The smell of coffee brewing and the quiet spunky setting is something everyone can relate to and enjoy. If I were to travel to Rome and stop in a Starbucks I would imagine that I would find a similar setting and feeling to the coffee shops in America. The only thing that would be different is the product I believe because in order to sell something it has to be designed around the customers and people all around the world have very different ways of making their coffee.

Global Marketing

The concept of global marketing is about targeting markets throughout the world. In today's day in age it is imperative for businesses to expand globally in order to survive. A company that has become a trademark in America is Dunkin Donuts. We all know the saying "America Runs on Dunkin" , but it really should be " The Globe Runs on Dunkin". This is because not only is the company pleasing the taste buds of Americans, but they are satisfying the needs of majority of the nation. While reading chapter five I came across how Dunkin Donuts makes donuts flavored for what people like all around the globe. In Korea Dunkin Donuts puts out a curry flavored donut. Now to me that does not sound to appealing, but to many others it probably sounds delicious. It is such a smart business idea to go global because of all the added profits you could make from it, but you have to make sure it is done properly and that company owners are catering to the needs of all people and not just one specific group.

Do you think that expanding globally is always a positive business move, if not what are some of the disadvantages?