Nike is one the most well known sports apparel brand name on the market. Everbody wants to identify somehow with the Nike "shwoosh". I think that Nike does a fantastic job of branding themselves because the entire world wants a piece of it. The comapny Nike has developed a good brand mark and a slogan which is "just do it". By developing these two key pieces of information the company is taking the necessary steps to be successful or continue to grow and be successful. The product that Nike distributes is extremely easy to identify from competitors. I can not think of a single shoe company that has a more distinct and recognizable symbol then Nike.
Why do you think people respond so well to the "shwoosh" symbol?
