Saturday, March 16, 2013

Response to Drew's post about consumer decision making

Ever since I was a little girl I can almost always recall having Treseme haircare products in our household. My mother always purchased these products because one they were moderately priced, two they worked amazingly on all different types of hair, and three they were easy to obtain because these products were available at every drug store or grocery store. Now that I am an adult I still find myself picking up the same products these days such as Treseme mousse "extreme hold" and "extreme hold hair spray". It is almost nearly impossible for me to purchase any other products. Clearly my families loyalty is to the Treseme brand and will forever be. It a little funny even though I do not personally know the owners of the Treseme company I sometimes feel guilty purchasing other companies products.

Do you ever feel guilty for betraying a brand loyalty you have?

A phenominon that has taken over this world is the Iphone. This amazing piece of technology has become useful to people in their everyday lives. It seems as though now most people cannot even function without being connected to their Iphones. Not only does the Iphone help with personal usage for  a person such as delivering emails, online banking, and social media apps. The Iphone is extremely useful to businesses by having companies apps available within the Iphone app store this makes the company more appealing because it is easily accesible. This piece of technology is a huge productivity tool for businesses and their employees. The Iphone allows for the employees to always be alert and paying attention to business even when they are not physically within the office. Another reason why business owners love the Iphone is due to the fact that it can be used as a marketing technique. Making advertisements on a special Iphone app called Four Square this displays advertisements for numerous companies. It seems to get the attention of many different types of people which can lead to better business.

Do you think that these apps are worth paying for on a personal level and a company level?