Saturday, March 16, 2013

Response to Drew's post about consumer decision making

Ever since I was a little girl I can almost always recall having Treseme haircare products in our household. My mother always purchased these products because one they were moderately priced, two they worked amazingly on all different types of hair, and three they were easy to obtain because these products were available at every drug store or grocery store. Now that I am an adult I still find myself picking up the same products these days such as Treseme mousse "extreme hold" and "extreme hold hair spray". It is almost nearly impossible for me to purchase any other products. Clearly my families loyalty is to the Treseme brand and will forever be. It a little funny even though I do not personally know the owners of the Treseme company I sometimes feel guilty purchasing other companies products.

Do you ever feel guilty for betraying a brand loyalty you have?

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