Tuesday, April 23, 2013

Comedy Central through Twitter

Talk about social media taking over...next week Comedy Central is hosting a five day festival which will almost all take place on Twitter. The idea is that all of the comedians present will be posting little routines that they perform via Twitter and hash tagging as many things as possible. There will be many segments of the comedy routines that are donated to social media especially the new phenomenon called Vine which is owned by Twitter. Vine is this video posting website or app that allows you to take six video snip its at once to create this funky video. One particular skit that will take place is called "Vine Dining" and is all about the new vine video and social media. Although the concept is cool because people will be able to watch the videos whenever many fear that it will take away from people actually watching the real Comedy Central show.

Should people be concerned or should they just accept that this is the reality of the new world?

Response to Drew's Post

After reading Drew's post about Boston Strong it definitely made me take a moment to think about making a contribution to this foundation. After a community living through such a huge disaster is absolutely heart wrenching, but supporting the cause is something everyone can do to show their support. This awful tragedy occurring definitely brings more awareness to the city and some companies are taking advantage of this awful occurrence. However I do not believe that companies are being greedy in marketing along side of the tragedy, in my opinion I think it puts the company in a positive light because it shows they care. I think many people all over and especially the people of Boston would appreciate the support from companies!

Do you believe by participating in Boston Strong it would put the company in a negative light?

Monday, April 22, 2013

Lay's Potato Chip Contest

The talk of the town lately is Lay's Potato Chip flavor contest. This contest was created to get the public involved in the creation of a new flavor that would thrive on the shelves and knock the competition out. The concept was called "Do us a flavor" Lay's received millions of submissions of interesting and funky new flavors that America would want to try and after a panel of judges sat down to process of elimination the decision was made...well almost. Judges narrowed it down to three flavors; Chicken and Waffles, Cheesy Garlic Bread, and Sriracha. The final decision is left to America! Lay's has taken the traditional form of advertising and used social media to entice customers and America to vote. In order for people to participate and get active Lay's even offered a cash prize of $50,000 to sweeten the deal. This competition has taken over and everybody wants a piece of the action. The competition appears all over Facebook, Twitter, T.V. and newspapers. America is waiting patiently to see if the flavors will be permanent or just a one hit wonder to increase their sales.

Do you think even if it is a one hit wonder it was a good marketing and financially savvy idea?