A form of promotion and advertising that has really taken off recently because it is super catchy and fun is...Flash Mobs! This is when a group of people assemble suddenly in a public place and perform some funky dance to grab peoples attention. These gatherings have been done quite frequently, but recently they are being done to promote businesses. The reason why I believe this idea works is because it grabs the attention of many different people and is not a form of advertising that is seen everyday! Companies that have experiemented with this technique are T- Mobile, AT&T, and Budweiser. All these companies have nothing, but wonderful things to say about this technique because it is new and fresh!
Is a flash mob an effective form of advertising?
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