In Response to Haley's Post

Whenever you walk into a Barnes and Noble it is standard that a person will see a Starbucks located in it as well. The two are very closely associated with one another because it is the perfect situation who wouldn't want to go browse for books with a nice hot cup of coffee in their hands to sip on. The marketing strategy behind this is fantastic because it seems both companies are benefiting from this relationship. The only thing I  can think of in today's day in age is that Barnes and Nobles has recently had scares of closing because many electronic book devices are taking over, but as long as they can push through both companies will be fine. Another relationship that is similar to Barnes and Nobles and Starbucks is Target and Starbucks. Every single time I come across a Target store a Starbucks is located right inside. It seems that Starbucks is on top of their marketing techniques because they try to reach a variety of people everyday and keep them satisfied.