Public Relations is an element apart of the promotional mix that helps identify issues that may be of public concern and execute programs to gain public understanding and acceptance. Marketing managers are in charge of setting up solid public relations campaigns that target certain markets. Many of these campaigns are designed to make the corporation appear positive to the public. Many corporations do publicity through press releases especially when they are about to launch a new product or open a new store. Having the proper and savvy publicity can take a product or a service to a better level. There are a variety of public relation techniques used and they consist of product publicity, corporate communication, public affairs, and crisis management. One that I find extremely important is public affairs which is building strong ties with your local community. By doing this local people would be aware of the company and want to support it because they put an effort into getting to know their customers.
Would you agree that public affairs is the most important form of public relations?
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