After reading the blog about brand marketing I know that I am one of those people who shops sometimes and looks for specific logos that I know are trendy and popular. At this school we even notice that many college students wear the same things based on brands and logos. Almost everyone has a North Face jacket and almost every girl on this campus has a pair of Uggs. We all have purchased these pieces of apparel because we all wanted to fit in and go with the crowd and wear what is popular. A company having a logo attached to it, it a fantastic idea because it makes the customer links the logo or symbol to the company. This makes them recognize the brand everywhere they go which in my opinion is a phenomenal strategy.
Nice post! I found this interesting!
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