Wednesday, January 30, 2013

Response to Janell Post

After reading Janell's post about customer satisfaction versus customer value, are views seemed to match each others. I believed that the two are interdependent and that you cannot have one without the other. The two simply go hand in hand. After researchng the two topics it seemed that they both did contain the same components. I do also find it hard to believe that a customer could value a product, but not be satisfied with it. The only thing I can think of that could make them mutually exclusive would be that if a customer valued the company and was satisfied with the goods or services up until a specific point like when a new product or service was launched.

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