Summer Fun

With summer right around the corner many advertisements that have been popping up everywhere are about amusement and theme parks. The other night while watching television there was at least three commercials that came up that discussed parks to visit this summer such as Universal Studios in Orlando Florida, Six Flags and Seaworld. Many companies realize that now is the time to put out advertisements about special promotions. Universal theme parks are now offering this new VIP pass that customers due have to pay a premium for, but the price does reflect all the lavish things a customer would receive. For example customers get free breakfast and lunch and unlimited snacks all day as well as cutting the lines for rides and who does not like that? Many parks are offering these great packages and even provide a tour guide! In my opinion this is a great way to get consumers excited and make them want to experience these fabulous parks.

Do you believe the company actually sees a positive return in revenues by doing this process?

Response to Drew's Post

After reading Drew's post about tourism and how it can help states generate income to fix roads and invest more money on schools  I think this form of advertising is nothing, but positive. Last summer I was at a complete lost of where to find an internship and than on television I saw and advertisement about Florida and all the wonderful things it has to offer. After seeing the commercial I took action and decided to get an internship with a healthcare company in Tampa, Florida. If I had never seen the ad about visiting Florida on the television I would have never even considered doing an internship down there. The way the camera portrayed Florida made it seem so appealing and just exactly what I needed.

Comedy Central through Twitter

Talk about social media taking over...next week Comedy Central is hosting a five day festival which will almost all take place on Twitter. The idea is that all of the comedians present will be posting little routines that they perform via Twitter and hash tagging as many things as possible. There will be many segments of the comedy routines that are donated to social media especially the new phenomenon called Vine which is owned by Twitter. Vine is this video posting website or app that allows you to take six video snip its at once to create this funky video. One particular skit that will take place is called "Vine Dining" and is all about the new vine video and social media. Although the concept is cool because people will be able to watch the videos whenever many fear that it will take away from people actually watching the real Comedy Central show.

Should people be concerned or should they just accept that this is the reality of the new world?

Response to Drew's Post

After reading Drew's post about Boston Strong it definitely made me take a moment to think about making a contribution to this foundation. After a community living through such a huge disaster is absolutely heart wrenching, but supporting the cause is something everyone can do to show their support. This awful tragedy occurring definitely brings more awareness to the city and some companies are taking advantage of this awful occurrence. However I do not believe that companies are being greedy in marketing along side of the tragedy, in my opinion I think it puts the company in a positive light because it shows they care. I think many people all over and especially the people of Boston would appreciate the support from companies!

Do you believe by participating in Boston Strong it would put the company in a negative light?

Lay's Potato Chip Contest

The talk of the town lately is Lay's Potato Chip flavor contest. This contest was created to get the public involved in the creation of a new flavor that would thrive on the shelves and knock the competition out. The concept was called "Do us a flavor" Lay's received millions of submissions of interesting and funky new flavors that America would want to try and after a panel of judges sat down to process of elimination the decision was made...well almost. Judges narrowed it down to three flavors; Chicken and Waffles, Cheesy Garlic Bread, and Sriracha. The final decision is left to America! Lay's has taken the traditional form of advertising and used social media to entice customers and America to vote. In order for people to participate and get active Lay's even offered a cash prize of $50,000 to sweeten the deal. This competition has taken over and everybody wants a piece of the action. The competition appears all over Facebook, Twitter, T.V. and newspapers. America is waiting patiently to see if the flavors will be permanent or just a one hit wonder to increase their sales.

Do you think even if it is a one hit wonder it was a good marketing and financially savvy idea?

In Response to Haley's Post

After reading Haley's post about the Pipeline it was something that I was familiar with because of an Earth and Climate class I've taken. I was only familiar with the pipleine in the sense that I knew it was used to transport oil from Alaska to the states, but I never knew the other liquids that were transported with it. This idea seems good in theory a different way of transporting goods and materials, but I know how bad the process would be for the environment. In my opinion I don't think the pipline is a good idea and I would not be able to support it.

Do you think this system would be worth the environmental damage?

Bieber's Debit Card for Teens

Found within the Advertising section of the New York Times was an article about Justin Bieber. Who this world famous celebrity who makes millions of dollars, but he remains true to his humble roots. Even though he has so much money his goal right now in life is to promote budgeting money for teens. He has just recently signed a deal with a debit card company called SpendSmart card which is owned by Mastercard. This debit card is a line solely designated to teens to teach them to budget money and make them learn that they cannot spend more than they earn. The credit card company thought who better to promote this teen debit card then the biggest pop teen out there. This move was extremely smart and savvy because teens idolize Justin Bieber and want to follow his every move. If teens see him backing this card they are obviously going to get their parents on board and make them sign up for the SpendSmart debit card. It was also a savvy move because this pop star came from a rough background with money and is the perfect celebrity to preach about smart spending.

Do you having Justin Bieber backing this project was a savvy business move?